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‘Cinnamon Softcore Art Deco'? Spotify Wrapped Falls Flat for Some

·2 mins

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The Underwhelming Release of Spotify Wrapped 2024 #

For Sydney Brown, the annual release of Spotify Wrapped, which provides a personalized rundown of music streaming habits, has always been a momentous occasion akin to the Super Bowl. But this year, when she logged onto the streaming platform, she found the features lackluster and impersonal. Instead of exciting new features like the Sound Towns of previous years, the 2024 edition fell flat, generating disappointment among many of Spotify’s 640 million users.

This year, Spotify Wrapped was released later than in previous years, building anticipation among users who expected thrilling new updates. However, on arrival, avid Spotify enthusiasts found it disappointing. The release lacked the intricate insights of previous years, leading users to question the accuracy of their top songs lists and other data. The elimination of detailed features like top genres and geographical music tastes left a gap in user satisfaction.

A new feature called “Your Musical Evolution” intended to showcase unique musical phases from the year but faced backlash for presenting phases with perplexing names like “Pink Pilates Princess Roller Skating Pop” and “Cinnamon Softcore Art Deco.” These bizarre combinations confused users, who criticized the feature for appearing as random word salads rather than meaningful insights into their listening habits.

The highly anticipated personalized A.I.-driven podcast sparked mixed reactions. While some found the podcast innovative and fun, others criticized its reliance on artificial intelligence, describing it as sounding robotic and repetitive.

The overall sentiment towards this year’s Spotify Wrapped was that it felt corporate and disconnected from the human experience. Although some users enjoyed particular features, the consensus suggested that the company might need to rethink its approach for future editions to restore the excitement and personal touch that often define Spotify Wrapped.